Digital Marketing Specialist

Job description

About 24sessions

24sessions is innovating customer interaction. We are a fast-growing scale-up in Amsterdam. Our SaaS solution is leading when it comes to customer interaction via video-chat. We are helping organizations like ING, AEGON, Rabobank & Vattenfall to increase customer satisfaction, productivity levels and reduce time spent on administration. Google, McKinsey & Rocket Internet elected us 1 of the 10 best B2B startups in Europe!


24sessions has been expanding rapidly by selling outbound to enterprise customers, but also through Inbound and Account-Based Marketing activities. To boost this strategy we’re looking for a commercially minded digital marketer B2B to join us on this journey. Look no further if you have been dreaming of:


  • A European challenge in the booming business of video software
  • Joining an international fast-growing tech company
  • A career as a digital marketer B2B based in Amsterdam


About the role

We’re looking for an experienced digital marketer B2B who is a self-starter and takes ownership & responsibility from day one. Someone who thrives in a high growth environment and gained previous experience in setting up and scaling the inbound marketing channel. Openness to learn and a continuous focus on further self-improvement are key ingredients for this role.

As digital marketer B2B you will grow and build lead generation with the main focus on our main marketing channels:

  • SEA
  • Paid Social (especially LinkedIn Paid Advertising)
  • SEO
  • Conversion optimisation

Your goal is to realize lead generation via existing and emerging marketing channels by creating an optimal marketing mix. We need someone with a proven track record of digital marketing & lead generation; preferably experience in enterprise SaaS business.


What will we offer?

  • We have a culture where your initiative, a positive spirit and a desire to learn every day are valued above everything else.
  • Opportunity to work in a high performing marketing team with plenty of growth opportunities.
  • Flexible work arrangements
  • A personal training budget & coach
  • Virtual stock options
  • Good salary and attractive bonus scheme

Requirements

What are we looking for?

  • BSc/MSc in Business related track
  • Fluency in Dutch and English language required
  • 2-4 years of experience in a comparable role in B2B Marketing.
  • Experience with Enterprise customers is a big plus
  • Experience with SEO optimization platforms
  • Experience with running large-scale LinkedIn ad campaigns
  • Experience in conversion optimization strategies and a/b testing of forms
  • Experience in attribution to measure the effects of your campaigns and variations.
  • Experience with implementing and managing marketing dashboards is a plus
  • Experience with Hubspot and the alignment between marketing and sales (from lead to deal) is a plus.
  • Intelligent, analytics, creative, proactive and street smart personality
  • Business savvy: the ability to translate customer needs into campaigns
  • Affinity with Technology & SaaS
  • Positive mindset, inspiring and a true team player